This story is related to the landscape initiative “General information about Sourceup”, and originally published on SourceUp.
Making it easier for companies to engage and invest in landscapes: strengthening SourceUp and JAN, with support from the Walmart Foundation
Over two years, the programme will deliver a unified global map, onboard more place-based initiatives, develop tools for corporate engagement, and a long-term sustainability model for both platforms.
The commodities at the heart of global agricultural supply chains are grown in regions facing serious pressures: deforestation, climate risk, and farmer livelihoods. Tackling these challenges requires coordinated action across entire landscapes, not just individual farms or supply chains. More and more companies recognise this and are actively seeking ways to invest in initiatives that can drive systemic change at scale.
But finding credible initiatives, understanding their engagement needs and investment opportunities, and directing resources effectively, remains more complex than it should be. That is precisely what SourceUp and the Jurisdictional Action Network (JAN) are designed to change.
In April 2026, the Walmart Foundation awarded IDH USD 750,000 to accelerate this work. The two-year programme “Accelerating Engagement in Place-Based Initiatives via SourceUp and JAN to Strengthen Nature, Climate, and Livelihoods” is designed to make corporate engagement and investment in landscapes more accessible, more credible, and more durable, benefiting businesses, people, and nature.
What the programme will deliver for SourceUp users
- One map, one ID: A unified, publicly accessible global map of qualified place-based initiatives will give companies a single, reliable entry point to identify and engage with credible partners. SourceUp and JAN will coordinate with landscape practitioners and platforms to improve data consistency across the ecosystem, giving companies a more reliable basis for tracking and reporting on the initiatives they support.
- Better-prepared initiatives: SourceUp will expand its onboarding support for place-based initiatives, helping them improve transparency and investment-readiness for corporate audiences. For companies, this means clearer signals; for initiatives, it means greater visibility.
- Tools for corporate engagement: The Jurisdictional Action Resource Hub (JARH) will offer new practical tools, guidance, and real-world evidence to help companies understand, evaluate, and act on landscape investment opportunities in their sourcing regions, making it easier to build the business case for engagement at this scale.
- Platforms built to last: The programme will develop a financial sustainability model for SourceUp and JAN, reducing dependence on any single funder and ensuring both platforms remain available as public goods to the landscape community for years to come.
“The Walmart Foundation’s commitment to landscape approaches and to investing in shared infrastructure for sustainable land use is a signal to the broader market it’s the right approach for driving change at scale. Their support gives us both the means and the endorsement to make our platforms and support available to many more companies and landscapes.” said Annelotte Crena de Iongh, Head of Development at SourceUp and JAN.
Simon Hall, Director of Strategic Initiatives at Walmart Foundation, added: “Place-based approaches offer something no single company can achieve alone: the collective power to protect nature, strengthen communities, and build more resilient supply chains at the same time. Walmart Foundation is excited about the potential for IDH’s work to build the infrastructure that makes it easier for businesses everywhere to be part of that story.”