Duration of engagment
Medium-Long (1-5 years)
Cost
($)
Sharing knowledge and experience
($$)
Funds to conduct farmer baseline assessment, if needed
($$)
Processes to implement FPIC, when needed
($$)
Funds to support implementing agencies that coordinate and conducting farmer training and extension
($$)
Staff time to conduct farmer trainings
($$)
Monitoring and evaluation
($$$)
Resources and supplies provided to farmers (e.g. harvesting equipment, seed, fertilizer)
In the real world
Company support for farmers to improve production practices is not new. Yet these efforts are too often disconnected from broader landscape/jurisdictional strategies. The following examples include cases in which companies took important action in the absence of agreed or clearly articulated L/JI goals and priorities. If undertaken in the context of an L/JI, such actions could leverage partners’ efforts and help to deliver significantly greater impacts.
Training smallholders to reduce deforestation
Unilever helps Indonesian oil palm farmers improve management practices in several jurisdictions. The company funds project implementers to help certify smallholders to the Roundtable on Sustainable Palm Oil (RSPO) standard. That process involves mapping and surveying smallholders, identifying gaps to obtain certification, securing the required land titles and business permits, providing personal protective equipment, training on Good Agricultural Practices, socializing expectations around no deforestation, peat, and exploitation, and building farmer groups and internal control systems. Unilever also buys the RSPO credits smallholders generate once they are certified. Examples include:
a. In the Kotawaringin Barat district of Central Kalimantan province, the company has partnered with the district and provincial governments, Earth Innovation Institute, and Yayasan Inovasi Bumi to advance jurisdiction-wide palm oil certification across the village of Pangkalan Tiga. Unilever provides capital to establish extension services for certifying smallholders, secure agreements for certified products, and incentivize sustainable production. By the end of 2017, the project had certified 190 independent smallholders under the RSPO and Indonesian Sustainable Palm Oil standards and is targeting over 1,000 more.
b. In the Indragiri Hulu and Indragiri Hilir districts of Riau province, Unilever partnered with Daemeter, World Education International, an independent palm oil mill, and surrounding independent smallholders to improve smallholder yields. Company funds enabled the mapping of 4,000 farmers, training of 1,864 at Farmer Field Schools, and hiring 26 Farmer Facilitators. Farmers learned Good Agricultural Practices, and gained awareness on no deforestation, peat, and exploitation objectives, while still improving productivity.
c. The Coalition for Sustainable Livelihoods (CSL) is a multi-stakeholder initiative in Aceh and North Sumatra provinces aimed at driving economic development, reducing poverty, and improving natural resource management. Unilever is supporting the CSL by engaging their palm oil suppliers and funding Conservation International and the regency government of Tapanuli Selatan in North Sumatra to train 1,000 smallholder farmers at a sustainable palm oil field school. Lessons focus on Good Agricultural Practices for oil palm production as a step toward achieving RSPO certification. (Unilever is also supporting restoration in this landscape – see “Support landscape restoration in line with L/JI objectives”).
Building capacity for greener farms
Musim Mas and IFC lead a large Indonesian program that, by 2020, targets 20,000 smallholders for outreach 2,000 for capacity building to achieve RSPO certification. In the regency of Aceh Singkil, General Mills and Musim Mas are collaborating to create a ‘Smallholder Hub’ that trains smallholder palm oil farmers in Good Agricultural Practices, business management, and practices that avoid deforestation and degradation of peat soils. General Mills will fund half of a two-year program that targets 1,000 smallholders. To expand the program’s reach Musim Mas will train government extension officers who will then in turn train smallholders. Musim Mas aims to establish additional Smallholder Hubs to facilitate companies combining their resources and expertise to train farmers.
Investing in ranchers to shrink cattle’s forest footprint
Sao Marcelo Farms, a large livestock seller in Mato Grosso, Brazil, is working with Carrefour and IDH to engage its calf suppliers to improve quality, intensify production, conserve forests, and comply with environmental and land use laws. This work is carried out under the PCI Regional Compact in the Juruena River Valley – a regionalization of Mato Grosso’s statewide Produce, Conserve, Include (PCI) initiative. In 2018, Carrefour entered into a three-year partnership with IDH to increase sustainable cattle production in the Juruena and Araguaia valleys, where the company’s foundation is investing EUR 1.9 million in 450 ranchers who will intensify cattle production on smaller land footprints, restore degraded pasture, access credit, and comply with Brazil’s Forest Code.
Custom-tailored training for cocoa farmers in the field
Three dozen leading cocoa and chocolate companies are engaging the governments of Côte d’Ivoire and Ghana through the Cocoa & Forests Initiative—an agreement and accompanying action plan to end deforestation from cocoa production and reforest degraded landscapes. Under CFI action plans, companies directly provide or finance the training of cocoa farmers in Good Agricultural Practices and Climate-Smart Agriculture in Cocoa. For instance:
a. Cargill Farmer Field Schools bring community facilitators to train groups of farmers in the field for seven months of demonstrations, idea sharing, and field practices that enhance climate resilience. Cargill also offers one-on-one coaching to help farmers develop digital Farm Development Plans to improve their long-term financial planning and has established seedling nurseries for native tree species to provide stocks for transplanting onto farms.
b. Touton uses its Rural Service Centre (RSC) model in Ghana’s Ashanti and Brong Regions to introduce farm-level training, professionalization, coaching on climate-smart principles, and support in creating Farm Development Plans. Together with Solidaridad, the company uses an app that standardizes the farmer engagement process: first it sensitizes farmers on the need to professionalize farm practices in ways that increase yields and improve wellbeing; then it generates a set of recommendations tailored to each farmer’s stated aspirations regarding cocoa farming; finally, it asks whether farmers wish to enroll in the training program. RSC agronomists train enrolled farmers to rehabilitate degraded cocoa farms, properly use agricultural inputs, and develop business skills for planning investments. Touton and Rainforest Alliance implement another app, FarmGrow, which provides farmers with long-term personal coaching plans and techniques to improve cocoa yields on existing cultivated land. The app combines detailed household profile data with the agronomic status of cocoa plots to create a business plan, complete with a profit-and-loss statement tailored to the individual farm. By collecting data about farmer interests, Touton can segment and tailor the support it provides and more effectively direct investments.
c. To inform its investments and enhance cacao agroforestry, Cémoi conducted baseline studies of farmers’ agricultural practices and perceptions of non-cacao trees. It then developed cacao-based agroforestry models, invested in nursery capacity to increase availability of seedlings for restoring forest cover on farms, trained nursery workers, established agroforestry resource centers, created demonstration plots, and trained and coached farmers on growing shade cocoa.
Training the trainers in Ghana’s forest frontline
A key strategy of Ghana’s national action plan under the Africa Palm Oil Initiative (APOI) is to eliminate deforestation associated with smallholder-grown oil palm, while helping them increase productivity by adopting Best Management Practices (BMPs). The Ghana National APOI Platform identifies Agricultural Extension Officers and Regional Crop Officers of the Ministry of Food and Agriculture as key partners who can effectively disseminate BMPs (e.g. new findings, knowledge, and techniques in managing oil palm). Since these frontline officers interact with smallholders in their daily operations, building officer capacity is crucial to achieving Ghana’s sustainability goals. Oil palm companies worked with the government and NGOs to develop a “train-the-trainer” course. The course strengthens the capacity of government officers to help farmers adopt oil palm BMPs, with regular checks to monitor progress.
Earning income from deforestation-free livelihoods
In 2018 Benso Oil Palm Plantation (BOPP), with Proforest and Partnership for Forests, developed a community-private partnership to help smallholder palm oil producers overcome challenges in Ghana’s Adum Banso traditional area. The initiative offered training and guidance on social and environmental best practice requirements in line with RSPO standards. It also worked with local NGOs to help smallholder farmers develop alternative livelihoods, so they wouldn’t clear forest frontiers for income.
Tying farmer incentives to conservation
Golden Veroleum Liberia (GVL) and IDH crafted an investment scheme that would incentivize communities to protect forests and biodiversity. Under its concession agreement with the Liberian government, the company is required to support 1ha of palm oil outgrowers – pre-contracted farmers – for every 5ha of company-managed plantation. Under the outgrower scheme, GVL and communities would develop land use plans, support community land rights, and sign production-protection agreements under which the communities would conserve 5ha of forest for every 1ha of community oil palm plantation. Outgrowers would also receive incentive payments for complying with the forest protection plan, and GVL would provide capital and technical assistance to establish the community plantations. Regrettably, the outgrower scheme has not yet materialized; changes in both the Liberian government and GVL’s management led negotiations to slow down.1
Key points for companies
A company must first determine whether the target landscape/jurisdiction has set a goal around training farmers for sustainable commodity production. If so, companies should align their efforts with the L/JI’s geographic priorities. Alignment could mean redirecting and/or expanding existing farmer training or investing in programs delivered by others. Upstream companies with capacity to engage and train farmers can take the lead, while downstream companies could provide funding and incentives for farmers to adopt best management practices.
Companies can support farmers in several ways:
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Landcape-Oil-palm-plantation-in-Muara-Kaman-Ilir-village-Kutai-Kartanegara-East-Kalimantan.Ricky-Martin_CIFOR-scaled.jpg)
Understand the dynamics that farmers confront within a given L/JI. This ensures that chosen interventions fit the context. Most farmers want to manage land sustainably but may often lack knowledge, skills, or access to money and tools that could help them do so. By understanding baseline conditions and practices, companies can better identify specific gaps that prevent farmers from increasing productivity and avoiding deforestation, and thus result in better designed and targeted interventions.
- If these gaps have not yet been defined, consider funding local partners to collect baseline data on smallholder farmers, location and quality of forest and conservation areas, location and yield of commodity production areas, and the locally relevant government policies and programs that impact farmers.
- More advanced initiatives may have already specified these gaps in an action plan jointly developed by a multi-stakeholder body that includes farmer representation. If so, consider selecting and undertaking one or more interventions that align with the identified needs.
- The most advanced initiatives may have developed their own farmer training and/or agroforestry programs to disseminate best practices. Consider funding these programs to expand the number of farmers receiving training, support technical or equipment needs, or spread awareness about the programs among farmers.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Aerial-footage-of-palm-oil-and-the-forest-in-Sentabai-Village-West-Kalimantan.-2017.-Photo-by-Nanang-Sujana_CIFOR-1-scaled.jpg)
Fund training and extension programs, to help farmers overcome gaps in knowledge or skills. Too often, cocoa farmers clear forest simply due to the misconception that sun-grown cocoa trees are more productive than those grown in the shade. Likewise, rubber tappers often do not know the proper cutting angle and depth to maximize latex yield from a rubber tree. Companies at all supply chain levels can fund training and extension programs run by government agencies, civil society experts, or private service providers. Producers, processers, and traders often employ in-house agricultural experts, who could directly teach and advise farmers, or augment public extension initiatives. Companies can run courses, support logistics for training sessions, provide equipment or educational materials, and distribute high-yielding seedlings and fertilizers.
- To expand the reach of training programs, companies could compensate farmers reluctant to take time off (and forgo income) so they can afford to attend trainings.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Aerial-oil-palm-land-in-Sabintulung-village-Muara-Kaman-District-Kutai-Kartanegara-Regency-East-KalimantanRicky-Martin_CIFOR-1-scaled.jpg)
Upstream companies should ensure farmers have access to the best available technology. Smallholder oil palm growers, for instance, often rely on inferior germplasm with yields far below those on industrial plantations; with better plant materials, they could significantly increase their incomes without needing to expand their farms.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Aerial-views-of-Belayan-river-in-Buluq-Sen-village-Kutai-Kertanegara-District.-East-Kalimantan-on-December-18-2017.-Photo-by-Nanang-Sujana_CIFOR-scaled.jpg)
Incentivize best management practices. Rewarding uptake of good practice through preferential sourcing from performing framers, price premiums, or long-term purchase guarantees increases the likelihood that training and extension programs will create meaningful and lasting behavior change among recipient farmers.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Oil-palm-crops-on-the-way-to-the-Nolberth-hamlet.-Photo-by-Marlon-del-Aguila-Guerrero_CIFOR-2-1-scaled.jpg)
Fund or provide staff for monitoring and evaluation (M&E). M&E should measure the degree to which trained farmers adopt best management practices, and the impacts adoption has toward sustainable outcomes. Assessment will determine how effective farmer trainings are, and where to modify and improve interventions.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Mato-Grosso-Brazil-Pes-de-cacau-no-SAF-do-Luizao.-Photo-by-Icaro-Cooke-Vieira_CIFOR-5-1-scaled.jpg)
Scale the improvement of management practices. Farmers throughout a landscape/jurisdiction will benefit from access to training and tools, but an individual company can only support so many by itself. To expand the impact, a company should:
- Share its accumulated knowledge and experience—both challenges and successes—and encourage peers to support other farmers.
- Directly train or indirectly fund the training of government extension officers so they can reach more farmers. To avoid any perception of improper influence, be sure that government support responds to needs raised through multi-stakeholder consensus and is transparently overseen by the initiative’s stakeholders.
- Advocate and engage with relevant government entities to embed improved management into rural development policies.
External conditions that improve likelihood of success
- Clear priorities for farmer training, extension, and incentives have been linked to landscape/jurisdictional goals and strategy.
- Linkages between company interventions and priorities, programs, and policies of government and other partners, ensuring continued support for implementation of best practices once the company’s engagement ends.
- Farmers have granted free, prior, and informed consent to participate in any programs, activities, data collection, or polygon mapping.
- Farmers are receptive to new management practices and trust the entities who provide training and extension services.
- Initiative partners have clearly defined roles, responsibilities, and capacity to provide culturally and agriculturally appropriate training.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Mato-Grosso-Brazil-Estradas-e-paisagens.-Photo-by-Icaro-Cooke-Vieira_CIFOR-4-scaled.jpg)
The business case for this intervention
- Helping farmers improve yields without clearing more land directly increases deforestation/conversion-free supplies with which to meet corporate sourcing commitments.
- Companies who support farmer training can cement connections with responsible suppliers who improve the company’s ability to secure deforestation/conversion-free supply in competitive regions where producers can choose to whom they sell.
- Building trust and relationships with farmers through support programs can strengthen farmers’ long-term commitment to work with the company, reducing churn.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Pandang-at-the-rice-field.-Photo-by-Icaro-Cooke-Vieira_CIFOR-1-scaled.jpg)
1 See graphic on p.26 in Neeff, T., von Lüpke, H., & Hovani, L. (2018). Cross-Sector Collaboration to Tackle Tropical Deforestation – Diagnosing Backbone Support in Jurisdictional Programs. The Nature Conservancy: Arlington, Virginia.
Advocate with consumer country governments to support landscape/jurisdictional approaches in commodity producing regionsDuration of engagment
Short-Medium (6 months – 2 years) depending on the depth of engagement and the number of steps/interactions needed to secure government support
Cost
$-$$ depending on the depth of the company’s involvement in preparing for and engaging in dialogue with consumer country governments
In the real world
A platform to accelerate and amplify collective action
The Tropical Forest Alliance (TFA) – a multi-stakeholder partnership platform hosted by the World Economic Forum – is dedicated to eliminating deforestation from the production of major commodities such as soy, palm oil, beef, and paper/pulp. TFA’s Forest Positive Collective Action Agenda calls for the governments of countries that drive significant demand for soft commodities to implement measures that lead to decreased deforestation and conversion. To inform the development of evolving EU policies on deforestation, TFA convened industry and civil society representatives between January and July 2020 to examine the priorities of the European Commission’s Communication on Stepping up EU Action to Protect and Restore the World’s Forests. The companies provided their perspectives and experiences, and urged the EU to “play a key role, through development assistance, in providing support and coordination for existing regional, national and sub-national partnership initiatives.” Moving forward, companies can continue to advocate for progressive policies at the EU level, through existing trade and industry groups, and through processes convened by TFA and others.
Key points for companies
![](https://jaresourcehub.org/wp-content/uploads/2020/09/A-forest-trail-in-the-Unamat-forest-Puerto-Maldonado-Madre-de-Dios-Peru.-Photo-by-Marco-Simola_CIFOR-1-scaled.jpg)
Companies engaged in an L/JI should identify the main countries that consume the commodities produced in the jurisdiction, then determine:
a) what support governments of those countries can provide the L/JI; b) how best to approach those governments for this support; and c) which role (relative to other stakeholders) companies can play in engaging consumer governments.
- The “asks” for consumer country governments may include direct financial support for the L/JI through bilateral aid agencies; recognition and incentives for brands and retailers in the consumer country to source from the landscape/jurisdiction; and/or trade preferences for commodities sourced through the L/JI. Research which “asks” are most viable to demonstrate the value of the L/JI to advancing related government goals.
- Some consumer country governments (as well as the EU) already have well-established commitments to sustainable/deforestation-free commodities. These often have an office which provides a logical point of contact for the L/JI to engage. For governments without a clearly identified mandate or office, try to engage the bilateral aid agency, trade and/or environment ministries, food regulators, or other offices. Highlight how their mission aligns with the L/JI’s focus on reducing deforestation, carbon emissions and biodiversity loss, and promoting sustainable commodity production and community development.
- How a company engages a consumer country government will depend on their existing relationship. Companies with headquarters, production facilities, and/or employment in the country may engage directly with its relevant government agencies, seeking to open doors for the L/JI. To avoid the perception that they are lobbying for commercial advantage, companies might partner with NGOs when engaging with governments.
- A company can enlist its supply chain partners (traders, brands, retailers) that are based in the consumer country to strengthen the case for supporting the L/JI.
Research which “asks” are most viable to demonstrate the value of the L/JI to advancing related government goals.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Forest-of-Gede-Pangrango.-Photo-by-Ricky-Martin_CIFOR-2-scaled.jpg)
Companies involved in national or international platforms that support L/JIs (such as TFA) can indirectly work to support education and policy development with consumer governments. Participating in credible platforms and initiatives provides an effective way to engage with governments. With full-time staff, the ability to use examples from several different L/JIs, and diverse stakeholders, such platforms can bring more influence with consumer governments than any one company or L/JI acting alone.
By working with a national or global platform to engage consumer country governments, companies can leverage additional resources at relatively low cost to themselves.
External conditions that improve likelihood of success
- Staff capacity (including from corporate government relations/public affairs offices or from leadership of the L/JI) to support company engagement with consumer country governments
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Fern-leaves.-Photo-by-Ricky-Martin_CIFOR-scaled.jpg)
The business case for this intervention
- Companies that effectively engage consumer governments can advance the goals of the L/JI, secure additional resources (thus lowering internal costs), and expand additional government support for other L/JIs with which the company may work.
- Companies improve their reputations and credibility not only with consumer country governments, but also with producer country governments and NGOs involved in L/JIs.
- By working with a national or global platform to engage consumer country governments, companies can leverage additional resources at relatively low cost to themselves.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Forest-of-Gede-Pangrango.-Photo-by-Ricky-Martin_CIFOR-3-scaled.jpg)
Duration of engagment
Short (1-3 months (including preparation) for an online presence or a public event)
Cost
$-$$ depending on the level of audio/visual production and/or paid media required
In the real world
Showcasing progress at a green district festival
In Indonesia, the Sustainable Districts Association (LTKL) holds a festival where member districts can showcase progress towards their sustainability visions. In 2019, Siak District hosted this event to build support for its Green Siak Declaration and the multi-stakeholder collaboration that brought it to life. Several palm oil and pulp and paper companies helped develop and implement the Festival, sharing their own actions that are contributing to the Green Siak goals. For example, APRIL presented its Fire-Free Villages program and its restoration initiative, and how both efforts advance Green Siak’s objectives. Golden Agri-Resources (GAR) shared its efforts to advance Green Siak by working with public and union officials to expand smallholder certification. A video at the festival showed company representatives discussing their engagement in the district’s L/JI.
Key points for companies
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Chacra-walk-to-the-community-Photo-by-Marlon-del-Aguila-Guerrero_CIFOR-scaled.jpg)
Foremost, companies should rapidly address negative impacts associated with their own operations and sourcing, and credibly report their progress. Although L/JIs need to generate excitement, momentum, and support, companies risk the “greenwashing” label if they champion an L/JI while still driving deforestation.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Cristobal-Saavedra-has-been-living-in-the-community-since-1999.-He-has-a-cacao-farm-near-the-land-of-settlers-of-a-sect.-Photo-by-Marlon-del-Aguila-Guerrero_CIFOR-scaled.jpg)
Companies should share how they are advancing an L/JI’s objectives as well as what progress the initiative is making overall, communicating to both internal and external stakeholders.
- Within the landscape/jurisdiction, companies can help to explain the purpose of, local benefits from, and rationale for the L/JI. They can also share with potential participants the reasons why they are engaging, how committed the government is, what current participants are doing, and how other stakeholders can get involved.
- Outside the landscape/jurisdiction, companies can indicate where the L/JI is succeeding, and where it still needs support from donors or other businesses.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Beatrice-Ananga-collecting-the-Gnetum-okok-in-the-village-of-Minwoho-Lekie-Center-Region-Cameroon.-Photo-by-Ollivier-Girard_CIFOR-scaled.jpg)
All storytelling efforts should be based on a clear, shared understanding of the target audiences, their languages, trusted media, understanding of forest and commodity sustainability issues, and what narratives and messages will most likely motivate them to support the L/JI and engage with it over time.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Diolo-Celine-plants-Gnetum-okok-in-the-village-of-Minwoho-Lekie-Center-Region-Cameroon.-Photo-by-Ollivier-Girard_CIFOR-scaled.jpg)
If a company communicates specific actions taken to support an L/JI, these should be put in context by providing a sense of the relative scale and intensity of the contribution. ISEAL Alliance has developed recommendations for ensuring that such communications and claims are made clearly, precisely, and credibly:
- Describe the nature of the actions clearly, specifically, and truthfully.
- Quantify and contextualize the extent of the actions in relation to the entity’s full operations, to allow proper interpretation of their scale and scope. For example, if a company claims that it supports 10,000 oil palm smallholders to become certified, it should also state the total number of oil palm smallholders in its full supply chain.
- Define and document the timeframe for implementing the actions, along with implementation progress.
- If an action is a partial contribution to a broader effort under an L/JI, specify the extent and nature of the specific contribution.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Benjamin-Toirambe-Bamoninga-Secretary-General-for-the-Environment-in-Yangambi-DRC.-Photo-by-Axel-Fassio_CIFOR-scaled.jpg)
Messengers are as important as messages. Companies and their L/JI partners should identify who among their staff are most appropriate to contribute stories and examples. If several companies participate in the L/JI, find ways for each to gain public visibility. Company representatives can best present the L/JI jointly with suppliers, community members, NGOs, and government officials so it is clear that the companies are full partners in the L/JI.
Developing public messages, stories, and events will encourage L/JI stakeholders to discuss the overall purpose of the initiative
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Mato-Grosso-Brazil-Pequeno-agricultor-familiar-trabalhando-em-sua-horta-nao-participou-da-pesquisa-fora-da-area-de-amostragem.-Photo-by-Icaro-Cooke-Vieira_CIFOR-scaled.jpg)
Developing public messages, stories, and events will encourage L/JI stakeholders to discuss the overall purpose of the initiative and what is/is not working. Companies can use discussions about public communications as a way to raise concerns with their partners and positively influence what other partners say and do.
External conditions that improve likelihood of success
- The L/JI is developed enough as concept or in implementation to be ready for public launch/outreach
- The L/JI understands its target audiences and media channels for communicating its vision and work
- To reach these target audiences, it has access to the most relevant broadcast media (radio, TV) and social media (platforms, blogs, podcasts)
- L/JI partners are willing to contribute spokespeople and recruit well-known government, business, NGO, entertainment figures to endorse the initiative
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Girls-carrying-vegetables-Yangambi-DRC.-Photo-by-Axel-Fassio_CIFOR-scaled.jpg)
The business case for this intervention
- By aligning jurisdictional goals and KPIs with its own sustainability messages, a company can leverage multi-stakeholder efforts to help amplify the story it needs to convey.
- Shared narratives can serve double-duty as a company’s ‘unbranded’ communication and augment the credibility of the message itself for targeted audiences.
- Communicating the initiative to the residents and organizations operating in the landscape/jurisdiction can help to grow local support for it.
- Honest storytelling gains recognition for the company’s contributions and strengthens its credibility and relationships in the jurisdiction.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Ghana-is-one-of-the-world_s-most-important-cocoa-producers.-Photo-by-Ahtziri-Gonzalez_CIFOR-scaled.jpg)
Duration of engagment
Short-Medium (6 months – 2 years for a discrete policy)
Cost
$-$$, depending on the extent to which companies provide direct funding support for government activities as opposed to engaging in dialogue and advocacy
In the real world
Indonesia integrates local approaches and national plans
The National Planning Agency of Indonesia (Bappenas) expressed interest to integrate the jurisdictional approach concept as a way to accelerate achieving sustainable food and agriculture into national development planning. With support from the German Agency for International Cooperation (GIZ), Bappenas engaged the Sustainable Districts Association (LTKL) to devise a means to align the jurisdictional initiatives it supports with the National Medium-Term Development Plan (RPJMN) technical framework. LTKL and its partners had companies join workshops to develop the concept to integrate the jurisdictional approach into this key policy document.
Preparing a ‘master class’ in sustainable investment
LTKL is also working with companies that source from its member districts across Indonesia to implement Master Classes in Sustainable Investment. These courses equip economic development officers with the skills and tools to develop viable portfolios that will attract potential investors. An impact investment firm, Kinara Indonesia, helps districts prepare and present enticing pitch decks, while commodity sourcing companies review portfolios and consider co-investment in new business ventures linked to their supply chains. The goal is to bring new investors and businesses into the districts to fund activities that directly support jurisdiction-level sustainable production and forest protection goals. Companies that have agreed to co-invest include Kyuden Mirai Energy, Potato Head Group (a leading national hospitality company), and the Sustainable Coffee Association of Indonesia.
Collaborating on commitments to deforestation-free cocao
In West Africa, more than 25 cocoa and chocolate companies collaborating through the World Cocoa Foundation pushed for national commitments that would address cocoa-driven deforestation. Corporate advocacy led to creation of the Cocoa and Forests Initiative in 2017, when these companies signed Joint Frameworks for Action with the governments of Côte d’Ivoire and Ghana pledging to end deforestation and restore degraded forests. After two years, deforestation continues to be a challenge, but companies have taken important steps to implement the national pledges. They have increased traceability in their own supply chains, implemented protocols to eliminate deforestation from their cocoa sourcing, and supported efforts to expand forest cover through cocoa agroforestry.
Shaping national forest policy in Côte d’Ivoire
In 2019, Côte d’Ivoire’s new Forest Code provided a framework for companies to promote cocoa agroforestry and restore forests in legally classified forest areas based on the level of nature degradation. The Ministry of Water and Forests is developing a decree with guidance to operationalize the Forest Code. Cacao sector companies have engaged with the Ministry, providing inputs and insights to support the development process.
Key points for companies
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Amazon-Rainforest-Photo-by-Neil-Palmer_CIAT-scaled.jpg)
Engage with government counterparts through development and implementation of an L/JI to ensure that policy makers know and care about the initiative’s progress, see the value of company participation, and are motivated to apply emerging lessons to develop ongoing policy.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Smallholder-Seu-Manoel-picking-Oil-Palm-in-his-own-plantation.-Photo-by-Miguel-Pinheiro_CIFOR-scaled.jpg)
The timing and targeting of policy development will vary: some policies may need to change for an L/JI to get underway (for example, authorization for a government agency to participate in an initiative). Other needed changes may become clear only after there is some experience implementing an L/JI (for example, clarification of community forestry regulations). Engaging policy makers should be an iterative process. That’s why companies should offer themselves to policy makers as longer-term partners in the work of the initiative.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Small-acacia-plants-ready-to-be-planted-in-Yangambi-DRC.-Photo-by-Axel-Fassio_CIFOR-scaled.jpg)
Getting governments to implement policy or enforce regulations may require companies to engage with agencies at both national and sub-national levels. Companies can call officials’ attention to issues with implementation and seek creative solutions with other stakeholders.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Rubber-farmer-at-Sabintulung-village-Muara-Kaman-Muara-Kaman-Subdistrict-Kutai-Kartanegara-East-Kalimantan_Ricky-Martin_CIFOR-1-scaled.jpg)
Promoting investment and supply chain linkage opportunities, as LTKL has done in Indonesia, can open new avenues and incentives for local, national, and international business partners to invest in sustainable production and protection. Companies with national and global reach can support investment plans, identify and recruit investors, and choose to co-invest in new ventures that add value for their supply chains.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Oil-Palm-factory-harvest.-Photo-by-Miguel-Pinheiro_CIFOR-2-1-scaled.jpg)
To avoid the perception of influencing public officials to back private interests, companies should engage with government in open platforms alongside other L/JI stakeholders.
They should also clarify when they are speaking on behalf of the initiative and when they are lobbying for their own interests.
External conditions that improve likelihood of success
- Government has an interest in L/JIs to meet its policy and political goals
- The background policy environment enables policy makers to leverage multi-stakeholder approaches for land use planning and economic development programs
- There are mechanisms for involving government agencies in the L/JI, and for consulting them during the initiative as policy issues arise
- Joint learning opportunities focus on how government policy and its implementation have been affecting the initiative
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Planting-Gnetum-okok-in-the-village-of-Minwoho-Lekie-Center-Region-Cameroon.-Photo-by-Ollivier-Girard_CIFOR-scaled.jpg)
The business case for this intervention
- Companies help L/JIs succeed by ensuring that government policies and implementation mechanisms are well-aligned with the initiative’s goals
- By engaging effectively with government on policy issues confronting a landscape/jurisdiction, a company gains credibility and demonstrates its commitment both to national development and commercial objectives
- Advocating for policy change jointly with NGOs and community representatives can boost company credibility and relationships with these stakeholders
- By helping jurisdictional governments attract new investors and sustainable businesses, companies can reduce pressure on forests, add value in their own supply chains, and expand and diversify the business and investment partners supporting the initiative
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Duration of engagment
Medium-Long (2-5 years; 2 years is the shortest duration for a multi-stakeholder partnership to show concrete results)
Cost
Multi-stakeholder platforms tend to require annual budgets in the $100-200K range
($)
Organization costs (e.g. travel, venue booking)
($$)
Third party to facilitate multi-stakeholder discussions
($$$)
Institution costs (e.g. staff, action plan implementation, data collection)
In the real world
Underwriting multi-stakeholder governance
A group of companies and foundations have provided funds that support the Coalition for Sustainable Livelihoods (CSL) initiative in Aceh and in North Sumatra, Indonesia. Funding has gone toward high-level coordination of the initiative, convening multi-stakeholder workshops that shape the direction of the initiative, and coordination of working groups that are building out the initiative’s components. Funding, technical support and guidance have come from Barry Callebaut, Mars Wrigley Confectionary, Mondelēz International, PepsiCo, Unilever, Walmart Foundation, Conservation International, Earthworm Foundation, IDH, The Livelihoods Fund, UNDP, and the Global Environment Facility. Corporate funding and technical support also underwrite some regency-level L/JIs convened within the provinces under the CSL umbrella. This helps Aceh Tamiang and Southern Aceh carry out landscape-level diagnoses of deforestation drivers, develop community alternative livelihoods, and build capacity for palm oil mills and plantations to implement NDPE commitments.
Funding implementation of a jurisdictional action plan
Several companies have committed financial support for Sabah, Malaysia’s Jurisdictional Certification Steering Committee (JCSC)– the multi-stakeholder body charged with achieving the state’s certification and forest conservation goals – and/or activities it oversees. HSBC funds enabled district-level HCV mapping and land use planning as a first step toward scaling these efforts state-wide. Unilever funds enable the JCSC’s secretariat to more effectively carry out its work streams. Several other companies are funding a conservation assurance index – to be developed by local government and research institutions – that will monitor progress toward the state’s goals each year by providing reliable and objective information about governance, environmental health, sustainable production, and social development.
Tea companies support landscape-scale conservation initiative
Unilever Tea and Finlays have committed annual funding to support an IDH initiative to conserve a highly threatened part of the Mau Forests Complex in southeastern Kenya, by providing economic benefit to local communities. The corporate funds, augmented by the Kenya Tea Development Agency and the Safaricom Foundation, help implement the initiative’s action agenda to plant more natives trees across a 250 ha landscape, intensify livestock grazing, and carry out surveillance against illegal activities impacting the forest.
Key points for companies
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Oil-palm-plantation-in-Ghana_s-Eastern-region.-Photo-by-Ahtziri-Gonzalez_CIFOR-scaled.jpg)
Engage with the government or other entity leading the L/JI to understand the specific funding needs. The kind and costs of these needs will depend on the initiative’s maturity, from outreach or convening efforts in early stages, to building consensus or developing strategies and action plans around a shared vision during middle phases, to operating expenses, hiring secretariat staff, implementing plans, monitoring data, or tracking progress as the initiative matures.
- Request a budget to better determine which categories of activity in the initiative need how much money and what other sources of funding are currently or potentially available.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Harvesting-the-Gnetum.-Photo-by-Ollivier-Girard_CIFOR-scaled.jpg)
Determine whether to provide unrestricted funds which the initiative allocates as needed, or funds for specific activities. Unrestricted funds help buffer unforeseen costs that can often arise and shift immediate priorities.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Palm-oil-that-has-been-harvested-in-the-palm-oil-plantation_Ricky-Martin_CIFOR-1-scaled.jpg)
Hold initiative leads accountable to ensure funding is having the desired impact. Ask periodic progress reports (e.g. semi-annual) on how the money is spent, measured against the goals to which company finances are contributing. Review reports with an eye toward effectiveness and suggest to the initiative lead how they could improve.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Palm-Oil-Workers-at-the-palm-oil-plantation-cooperative-of-Muara-Kaman-Ulu-Bina-Tani-Cooperative_Ricky-Martin_CIFOR-scaled.jpg)
Rather than go it alone, an individual business can better provide a portion of the funds, then seek complementary monetary or in-kind contributions from other companies, government agencies, large conservation NGOs, etc. Joint funding avoids any perception of disproportionate influence by any one entity and ensures that other stakeholders have “skin in the game” for the success of the initiative.
- If one or more companies provide early funding for an L/JI and are joined by other companies later on, all parties should agree on how the newcomers can equitably support later-stage needs so that they feel properly invested in the initiative’s success.
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As the L/JI shifts from planning to implementation, the scale of funding required is likely to increase by orders of magnitude (10-100), depending on how ambitious and cross-sectoral the targets and activities are. At this stage, company support still matters, but it should identify other and more sustainable sources of financing so the initiative can achieve its landscape/jurisdictional goals. See also “Enhance sustainability-pegged financial flows”, “Help develop carbon offset programs”.
External conditions that improve likelihood of success
- There is adequate financial planning, management, and reporting capacity of the institution leading the landscape/jurisdictional initiative.
- Time frames for funding are consistent with company priorities and expectations for progress and results
- The planning phase can tap into funds from a diverse coalition of sources that includes companies, government agencies, conservation NGOs, and international donors
- There is real potential to generate additional, substantial, and sustainable funding during the implementation phase from commodity market premiums, carbon finance, and other sources
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Man-carrying-wood-Yangambi-DRC.-Photo-by-Axel-Fassio_CIFOR-scaled.jpg)
The business case for this intervention
- Ensuring a financially viable multi-stakeholder L/JI platform could multiply a company’s initial investment by leveraging 10x-100x additional funding through commodity and carbon markets.
- Companies that fund the multi-stakeholder platform lead by example and can encourage others to contribute.
- By highlighting its L/JI commitment, a company can increase brand value and enhance its social license to operate.
- Financial support can improve relationships with other L/JI stakeholders and clarify synergies between government priorities and private interests.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Livelihood-in-Northern-Ghana-Photo-by-Axel-Fassio_CIFOR-scaled.jpg)
Duration of engagment
Short (6-12 months per capacity building intervention)
Cost
(No cost)
Advocacy on behalf of community representatives at meetings
($)
Support for community representatives to participate in meetings
($)
Costs of capacity building for community representatives and constituencies
($$)
Costs of community capacity baseline assessment
($$)
Incentives/compensation for the communities
In the real world
Motivating forest conservation through secure land tenure
Golden Agri-Resources (GAR), a large oil palm plantation operator, worked with stakeholders in Kapuas Hulu district in West Kalimantan, Indonesia to develop a land use plan that clearly delineates areas for conservation, livelihood activities, and development. The plan grew out of a critical independent review when the company’s earlier conservation efforts, carried out with unsatisfactory community engagement, sparked resistance by locals who considered ecological set-asides to be land grabs. This time, GAR tested a Participative Conservation Planning tool that incorporated community views into the plan by combining conservation mapping with participatory village mapping. The plan was ultimately approved by local government. During its negotiations with the government to get this plan approved, GAR worked to ensure that participating local communities receive land tenure security and access to loans from a state infrastructure fund.
Governing cocoa production from below
To advance sustainable cocoa production landscapes in Ghana, Touton formed a consortium with Ghana’s Forestry Commission, Tropenbos, and the Nature Conservation Research Centre (NCRC), leveraging these partners’ experience mobilizing communities and strengthening community-based natural resource governance. The consortium worked with local communities and their leaders to build governance structures on the Community Resource Management Area (CREMA) approach. CREMA strengthens existing community structures by developing landscape management plans, governance boards, and constitutions governing the landscapes. The overall effort connected communities with local government administrations to directly influence and tap into development plans for the entire jurisdiction.
Key points for companies
What companies do will depend on communities’ existing capacities. First, assess these capacities, and gaps, to understand what prevents more active community engagement in multi-stakeholder processes. Then consider the following range of actions, seeking effective and representative participation especially of women given their role in ensuring that development efforts endure:
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Clearly articulate the value of community participation. Local communities may be discouraged or fatigued by years of promises from governments or companies that failed to generate tangible benefits. Provide clear incentives, status, and income opportunities to secure early and ongoing participation. Don’t over-promise, and be explicit about who would benefit (all members indirectly, or only those directly engaged). Clarify as well what the benefits will be (e.g. tenure security, higher crop yields or prices, improved genetic material, value-added processing, access to finance) and what participants must do, or risk, to earn them.
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Organize communities for effective representation. Communities may be represented by legitimate and effective leadership through traditional local government and/or through women, youth, farmers, or small businesses constituencies. But they may also be marginalized. Rather than direct or engage deeply in an effort to enfranchise communities – with which companies may have competing or conflicting interests — companies can support their empowerment process by funding an independent third party to support community dialogue and organizing.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/OPAL-site-project-aerial-view-Photo-by-Nanang-Sujana_CIFOR-scaled.jpg)
Build capacity for effective representation, consultation, decision making, and governance. Community representatives may need help understanding the roles, rules, tools, and steps in the landscape/jurisdictional planning process. Likewise, community members may need support to know what’s at stake and how to speak through and guide their representatives. A company could fund capacity building and/or provide seasoned staff to help enhance knowledge and skills.
- Capacity building is rarely a once-off. It is needed from the outset through planning and implementation, as new kinds of information, opportunities, and activities arise. Some opportunities and choices will present trade-offs within or between groups and require community dialogue to inform a response.
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Disseminate landscape/jurisdictional information to communities. Provide regular information, in local languages, via trusted local media, about meetings with, topics in, and opportunities to engage with the multi-stakeholder body advancing an L/JI. When government policies change, companies can leverage these communication channels to raise awareness with communities about what is happening, and why it matters.
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Help community representatives participate in the multi-stakeholder process. A company can offer financial support, compensating the most vulnerable community members (e.g. women, tribal or ethnic minorities) for any time away from their job or family that they invest in the landscape/jurisdictional process. It can also pay for live or written translation, to overcome language barriers to participation.
- Once in attendance, previously marginalized community representatives may often also need encouragement to speak openly and often. Companies can help create space in meetings for active participation by reserving them special time to voice their opinions, then ensure that what they say is respected. To that end, one helpful guide can be found in Tools and best practices for ensuring public participation in Environmental Impact Assessments.1
External conditions that improve likelihood of success
- A multi-stakeholder body represents the key actors in the landscape/jurisdiction
- Community organizations exist, and represent the interests of marginalized groups
- Communities see pre-identified and clearly communicated incentives to engage in the process
- Facilitators trained on public participation best practices are available to ensure a transparent and robust system for informed consent of vulnerable communities
- Communities and the company (or an intermediary NGO or CSO) enjoy an established and trusted relationship
- Parties have a strong understanding of socio-economic profiles of community groups and their involvement in land use issues
The business case for this intervention
- Active and effective community participation in landscape/jurisdictional planning and implementation often helps a company to achieve its stated sustainability/sourcing goals and targets.
- Catalyzing community participation in a multi-stakeholder process increases the likelihood that the solutions it advances will receive community buy-in and support, lowering risks of future conflicts.
- Direct support for community representation and participation can improve a company’s reputation and enhance its social license to operate.
- Direct engagement of communities in the multi-stakeholder process may accelerate solutions for land ownership, access to credit, and loans in countries where land tenure is not fully developed.
1 PACT has published a number of reports on public participation in EIAs, including one for the Mekong region as part of the Mekong Partnership for the Environment: https://www.pactworld.org/library/guidelines-public-participation-eia-mekong-region.
Share spatial data and land management plans with other stakeholders involved in landscape/jurisdictional land use planning and monitoringDuration of engagment
Short (6-12 months to gather data; 1 month to share it)
Cost
($)
Staff time to gather the data and attend workshops
($)
Staff time to share the data and address any resulting questions
($)
Organization costs to setup and participate in data sharing workshops
($$)
Legal agreements and NDAs surrounding the use and sharing of spatial data
In the real world
Sharing spatial analysis to address encroachment
In West Africa, Touton works with Rainforest Alliance to generate useful data about the farms from which it sources cocoa. Their collaboration runs analyses on the polygons that represent cocoa farms using geospatial and remote sensing data. These analyses determine the risk of encroachment in national parks and monitors real-time deforestation at the plot level. Developing this spatial data not only helps Touton address local deforestation in its own supply chain, but can also be shared with other relevant stakeholders to support land use planning and monitoring at larger scales.
A collaborative list for tracking palm oil origins
A growing list of companies, including traders like Wilmar and Musim Mas, and downstream buyers like Ferrero and Nestlé, have made publicly available the list of mills from which they or their suppliers source palm oil. In 2018, a group of non-profit organizations (World Resources Institute, Rainforest Alliance, Proforest, and Daemeter) aggregated these data for the first time in the form of the Universal Mill List (UML). The UML is a collection of palm oil mill locations around the world, which can be sorted by group, company, mill name, RSPO certification status, and unique “universal ID”. Companies aren’t the only ones contributing data to the UML. The RSPO, FoodReg, government entities, and supply chain researchers regularly add new spatial data, update information, correct mistakes, and weave in extensive records. Even smaller companies have provided tabular data on their websites regarding mill names, locations, and parent companies. The objective of the UML is to provide an accurate, comprehensive, common dataset of, by, and for the palm oil industry that can easily identify mills across various platforms and enhance reporting efforts.
Connecting the dots on sourcing beyond palm oil
A few companies, such as Unilever, have followed up this early data transparency push by publishing lists of their global suppliers for other commodities like cocoa, soy, paper and board, and tea. Cargill publishes a map that shows the name and location of the cooperative offices and buying stations in Côte d’Ivoire and Ghana from which it directly sources cocoa.
Key points for companies
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Workers-taking-a-break-at-an-oil-palm-plantation-in-Papua-Indonesia.-Photo-by-Agus-Andrianto_CIFOR-scaled.jpg)
Identify which company data other stakeholders could use to improve landscape/jurisdiction-level sustainability. Local stakeholders often lack a complete picture of land-related ecological, ownership, and use characteristics or dynamics, which impedes the ability to plan, execute, and monitor progress. Companies that possess these data or that have influence with those who do can fill important gaps in information.
- The data need not be proprietary. Companies can bring even relevant public information to the attention of other stakeholders unaware of it. For example, Global Forest Watch provides data on tree cover loss and instances of fire, which can be analyzed within any jurisdiction to determine where there may be deforestation hotspots or risk. Such data help inform land use planning decisions as well as monitoring and enforcement activities.
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Data might be held by farm/concession managers if the company is a commodity producer, by the procurement or sustainability teams if the company is an upstream commodity buyer, or by producers and traders in the company’s supply chain that operate in the jurisdiction.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Oil-Palm-factory-worker-picking-fruits.-Photo-by-Miguel-Pinheiro_CIFOR-2-scaled.jpg)
Relevant data could include:
- Boundaries of farms, ranches, forest management units, or concessions – including those managed by the company and by independent smallholders
- Coordinates of mills or other processing facilities
- Geological, water, or other biophysical data
- Maps of community lands and areas with important environmental attributes (e.g. High Conservation Value areas or High Carbon Stock areas)
- Management plans for land overseen by the company or by its suppliers
- Historical maps or other records of ground cover and land use that could help establish trends over time
- Non-competitive information on crop production, soil productivity, and/or conservation needs that could help identify good production practices
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Data sharing can pose challenges both for local actors and to the companies that share. To mitigate these risks in advance, companies should:
- Follow national guidelines, particularly when sharing farm boundaries, and apply proper social and environmental safeguards to minimize impacts on local communities
- Draft agreements that define who can use the shared data, and how
- Aggregate contributions so that only consolidated data are made publicly available, with identifying information stripped out
- Limit sharing of the most sensitive or controversial data with only those government actors engaged in land use planning or enforcement (e.g. ministries of agriculture, forestry, environment, rural development), using non-disclosure agreements (NDAs) to ensure confidentiality of data that informs landscape/jurisdiction-level planning efforts.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Oil-Palm-factory-harvest.-Photo-by-Miguel-Pinheiro_CIFOR-2-scaled.jpg)
Data should be shared with the multi-stakeholder body representing key actors in the landscape/jurisdiction to guide discussions about setting targets, planning land use, and implementing decisions (see “Co-design jurisdictional goals, key performance indicators (KPIs), and implementation strategies” and “Support development of a robust landscape/jurisdictional land use plan”). A robust conservation or restoration plan will take into account data about the relationship between priority conservation areas, production areas, and processing facilities. Likewise, access to these data will enable the government or other stakeholders to monitor implementation of landscape/jurisdictional action plans and progress toward achieving KPIs.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Palm-oil-that-has-been-harvested-in-the-palm-oil-plantation_Ricky-Martin_CIFOR-scaled.jpg)
Share data in formats that match those used to develop or monitor progress toward meeting landscape/jurisdictional outcomes (ideally digital; sometimes printed maps or written descriptions are handy).
External conditions that improve likelihood of success
- Robust data management policies and metadata standards
The business case for this intervention
- Sharing data is an inexpensive way to show leadership while building trust with other stakeholders, advancing a culture of transparency, and encouraging others to share their own data. Companies are also in a position to determine who will gain internal or external access to confidential data, and for what purpose.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Singapue-cutting-the-oil-palm-fruit-bunch.-Photo-by-Icaro-Cooke-Vieira_CIFOR-scaled.jpg)
Duration of engagment
Medium-Long (2 years to develop and agree on sustainability protocols; 5 years to fully implement these protocols across the sector)
Cost
($)
Staff time/flights to participate in technical committee meetings
($)
Organization cost to set up and participate in in-person meetings (e.g. travel, venue booking)
($$)
Funding to convene the sector if it is not already convened
($$)
Pre-feasibility studies to identify technical solutions, potentially sub-contracted to external parties
($$)
Work to develop internal systems that follow agreed sustainability protocols
In the real world
Deforestation-free tequila production
The Regulatory Council of Tequila (CRT) is a Mexican industry association that promotes tequila’s quality, prestige, and sustainability. CRT developed a Sustainability Strategy for the Agave-Tequila Supply Chain, which aimed to reduce the industry’s carbon footprint, reliance on fossil fuels, and water use. To help implement this strategy, CRT and the Jalisco State Government (at COP25 in Madrid) agreed on specific measures to reduce the negative environmental impacts of agave cultivation and tequila production. Foremost, CRT would design and implement an agave-tequila Zero Deforestation Protocol and Certificate that integrates environmental criteria required by the state’s Secretary of Environment and Territorial Development (SEMADET) related to planning, zoning, and verification of new agave plantations as being deforestation-free. The Secretary is now drafting a reference map for monitoring compliance by agave producers with the deforestation-free protocol, which CRT will use to authorize future agave expansion only in unforested areas. Meanwhile, SEMADET will develop and adopt monitoring systems that report performance against deforestation in plantations.
Investing in clean Cameroonian cocoa
In two Cameroonian landscapes – Grand Mbam and Djourn-Mintom – and with facilitation from IDH and WWF, a group of cocoa sector companies is working to identify investible projects that will contribute to achieving landscape-level targets around sustainable production, forest protection, and community livelihoods. The companies include global businesses that source from Cameroon (e.g., Olam, Cargill, Barry Callebaut, Puratos), chocolate makers and brands (e.g., Mars, Natra), and local cocoa buying companies (e.g., Neoindustry, Ndongo Essomba). Detailed plans and investment opportunities were being discussed and developed at the time of writing.
Clean fuel for Cambodia’s textile industry
The public rarely traces deforestation to clothing. But H&M Group was concerned about unsustainable wood fuel used as a main source of thermal energy for garment factories. To address the issue, it launched a collaborative program in 2019 known as the Supply Chain And Landscape Approach in the Eastern Plains Landscape of Cambodia (SCALE). Following a multi-stakeholder workshop, other textile brands including Puma, Marks & Spencer, and Li-fung joined the initiative, and collaborated on a call to action to accelerate the use of alternative and sustainable energy across the landscape.
Joining forces to improve palm oil production
In two districts of Riau province, Indonesia, a group of palm oil producers and downstream buyers (Cargill, Danone, Golden Agri-Resources, Musim Mas, Neste, PepsiCo, and Unilever) have combined their resources to collaborate under the Siak Pelalawan Landscape Programme (SPLP). The companies signed an agreement that covers information sharing, funding allocation, monitoring, reporting, communication, and multi-stakeholder engagement. Within each district, SPLP is linking with multi-stakeholder processes (Green Siak in Siak and Forum for Sustainable Palm Oil (FoKSBI) in Pelalawan) to ensure alignment with local priorities. Program implementation began in 2020 and will run through 2024. Workstreams include: conservation and restoration of 5,000 ha; village-level support on sustainable production-protection models; development and implementation of district-wide traceability to plantations; transitioning mills to NDPE compliance; and support for multi-stakeholder platform development in both districts.
The danger of misalignment with government
In 2014, six of the largest palm oil producing companies in Indonesia (Asian Agri, Astra Agro Lestari, Cargill, Golden Agri-Resources, Musim Mas, and Wilmar) signed the Indonesian Palm Oil Pledge (IPOP), committing themselves to zero-deforestation. The pledge was not new; each company had already published its own No Deforestation, No Peat, No Exploitation (NDPE) commitment prior to signing. But it raised concerns by Indonesia’s government that IPOP might become a cartel, and a threat to smallholder development. Independent analysis suggested that the IPOP signatories organized in a way that the government perceived as a challenge to its sovereignty over producers, rule-making, and economic organization. In 2016, in response to official pushback, IPOP dissolved itself. The controversy and lack of high-level buy-in highlight the limits of corporate action and the critical importance of engaging government at various levels to achieve sustainable commodity production at scale. The IPOP experience served as a primary impetus for the development of jurisdictional initiatives in Indonesia.
Key points for companies
Effective L/JIs require strong government participation, but when they participate may vary. In some cases, it may be more practical for the private sector first to align interests and coordinate action within a landscape/jurisdiction, then later jointly approach the relevant government entities with a proposal for addressing environmental and social challenges across the region. In short, timing matters. When government is paralyzed or distracted by upcoming elections, or internal conflict between national and regional authorities interferes with regional collaboration, companies may make more early progress aligning priorities amongst themselves. What’s more, governments may be more willing to approve, support, and join coordinated efforts to address deforestation after they see strong, unified support from the private sector. In other instances, it may be more practical for companies to reverse that sequence. For example, where officials have convened a multi-stakeholder group to tackle landscape-level challenges, the private sector may collaborate to help shape and deliver on action plans that are already being negotiated.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Cabbage-plantation-Photo-by-Ricky-Martin_CIFOR--scaled.jpg)
Make a strategic choice between a single-sector or a cross-sector L/JI. The former may be easier to start; the latter easier to expand. Either can work if the conveners have a strategy for addressing the respective challenges and risks. When a single commodity is the dominant driver, but is shaped by other factors (e.g. logging, artisanal mining, subsistence farming), it makes sense to narrow focus on the commodity. Even then, engage actors from other sectors early and often, to strengthen their commitment as the L/JI develops.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Farm-of-Pablo-Granda-who-arrived-at-San-Martín-from-Ayabaca-Piura.-Now-he-produces-cacao-Photo-by-Marlon-del-Aguila-Guerrero_CIFOR-3-scaled.jpg)
If an association or discussion platform does not already exist within the landscape/jurisdiction, a company needs first to convene its sector. A (typically large) company might choose to take on the lead role as primary convener, or work in partnership with influential peers, or several could turn for help to outside facilitation.
- While finding ways to collaborate, always observe local anti-trust laws. Find creative ways for businesses to collaboratively set sustainability targets, co-develop policies and protocols, and agree on tools to meet shared targets – without affecting the ability of individual companies to compete on price or quality.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Acacia-tree-being-planted-in-Yangambi-DRC-Axel-Fassio_CIFOR-scaled.jpg)
Align the sector on an ambitious sustainability vision and agree on rules of engagement that articulate shared expectations from the joint effort. Regardless of who initiates the convening, outside facilitation can foster this alignment.
If, as in the IPOP case above, there are concerns that the government might take issue with ambitions to exceed legally mandated levels of sustainability, the sector should engage the government at an early stage to seek out common ground.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/cocoal-closeupiStock-148478899-scaled.jpg)
To translate the vision into targets and actions, companies must first address differences in supply chain arrangements among brands and aggregators. One may operate through directly controlled plantations, another may rely on contracting with growers, still others may buy from local processors without farmer contracts. To accommodate these differences, align on the actors to target in the landscape/jurisdiction, and on how individual companies can change incentives for those actors.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Mato-Grosso-Brazil-Plantação-de-cana-de-açucar-família-Bertolini.-Photo-by-Icaro-Cooke-Vieira_CIFOR-scaled.jpg)
With the sector aligned, companies should work with the relevant government authority (and/or credible NGOs) to develop sectoral protocols for sustainable production and trade. Doing so will define how companies spread out costs and responsibilities to create a “level playing field.” Though companies may face different costs to meet sustainability targets, early and open public-private collaboration will reduce the risk of certain companies trying to seek unfair advantages.
- In some geographies, multiple government entities might have overlapping authority over what a sector requires to implement its sustainability vision. If this is the case, companies must clarify what authorities each government entity holds, and ensure they are all on board with the agreed protocols. Where one government entity has lead authority, make sure it is positioned to champion the agreed protocol.
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Where possible, devise a sector-managed system that provides the first level of oversight, which ensures that agreed protocols are followed internally. If not, companies should find a way to ensure all peers in the sector are at least sharing relevant data, and thus verifying that production and trade follow the protocols.
External conditions that improve likelihood of success
- A champion company within the sector, with strong and long-term ambition, leads the way.
- The sector is willing to collaborate on sustainability and drive toward a common agenda. Pre-existing industry collaboration at the global level is a plus (e.g. UNFCCC Fashion Charter, Cocoa and Forests Initiative).
- There is strong potential to develop trust between the sector and the relevant government entity.
- Key government entities are prepared to work through potential antitrust concerns, and willing to partner with the sector as a whole.
- The sector’s sustainability goals/strategy are compatible with those of the government.
The business case for this intervention
- Companies that try to implement their own ambitious sustainability protocols may be undercut by competitors who do not. By collaborating in the jurisdiction on a shared vision and framework, then engaging the government as a sector partner, all actors complete fairly, playing by the same rules on a level field.
- By approaching the government with a clear sectoral vision and strategy for achieving sustainability goals today, companies can preempt more costly and burdensome regulations imposed on their sector tomorrow.
- By collaborating closely with government agencies, companies can leverage government resources for implementing corporate sustainability efforts.
- By certifying production across an entire sector within a jurisdiction, companies build on economies of scale. This can obviate the need for separate mechanisms to monitor compliance at site level, helping suppliers reduce audit costs and audit fatigue.
- Designation of origin can be a valuable differentiator for consumers of certain commodities (e.g. tequila, coffee). By achieving sustainability goals across the entire sector within a jurisdiction, companies can associate their branded products from that jurisdiction as a way to distinguish them from less sustainable products originating elsewhere.
Duration of engagment
Medium (1-3 years)
Cost
($-$$)
Staff time/flights to participate in meetings/provide comments to written materials
($)
Support for meeting costs or to fund participation by local stakeholders
($$-$$$)
Consultants to assist with initiative design and facilitation
In the real world
“Hotspot Intervention Areas” reduce emissions
The Ghana Cocoa Forest REDD+ Program (GCFRP) aims to reduce emissions driven by agriculture expansion, secure Ghana’s forests, and improve incomes and livelihood opportunities for farmers and forest users. The nation’s Forestry Commission has established a results-based planning and implementation framework through which the government, businesses, civil society, traditional authorities, and local communities can collaborate. The GCFRP has identified nine priority “Hotspot Intervention Areas” (HIA) in which local public and private stakeholders jointly design and implement scaled interventions.
a. In the Asunafo-Asutifi HIA, for example, 8 cocoa companies have been working with facilitation from Proforest and the World Cocoa Foundation on landscape-level assessments to support development of a management and investment plan.
b. Across other HIAs in Ghana’s larger Juabeso-Bia landscape, an initiative known as the Partnership for Productivity, Protection, and Resilience in Cocoa Landscapes (3PRCL) seeks to remediate deforestation caused by cocoa farming and other activities. Working with key stakeholders (cocoa producers, traders, processors, chocolatiers, logging companies, civil society, and government), the agro-industrial company, Touton, co-led a multi-year process to develop 3PRCL, creating a joint governance structure, goals, and strategies that would improve cocoa farmer yields and reduce deforestation. Through this process, stakeholders in each HIA created local natural resource management bodies, each empowered to register more than 5,000 farms illegally located in forest reserves, then help traditional and governmental authorities remediate the farms’ impacts over a 25-year period. The initiative has closely aligned its goals and strategies with the GCFRP and will test the standard and certification system for ‘climate-smart cocoa’ emerging under Ghana’s Cocoa Board.
Pursuing total statewide certification
In the state of Sabah, Malaysia, the Jurisdictional Certification Steering Committee (JCSC) oversees development and implementation of a work plan for achieving the goal of 100% statewide certification to the Roundtable on Sustainable Palm Oil (RSPO) standard. The JCSC is a multi-stakeholder group whose representatives — from government (5 departments), private sector (5 companies), and civil society (5 NGOs) — collaborated to develop a 5-year action plan to achieve Sabah’s certification. HSBC, Sime Darby, Wilmar, and two local companies participated in this process.
Crafting local sustainability metrics
Leaders of districts with membership in the Sustainable Districts Association (LTKL) have agreed to a set of credible targets and a reporting system aimed at boosting competitiveness and attracting new investment based on each district’s demonstrated sustainability. The districts worked with 31 companies through LTKL’s Partners Network to formulate the Kerangka Daya Saing Daerah (KDSD)/Regional Competitiveness Framework. KDSD integrates national policies and market-based frameworks (SDGs, Principles & Criteria of the RSPO, Terpercaya, Sustainable Landscapes Rating Tool, and Verified Sourcing Areas) for sustainable commodities production, ensuring coherence with subnational policy. Agribusinesses in each district are helping collect relevant data and translate the KDSD framework into locally specific targets, sustainable production plans, and means of verification. For instance, district-level translation of the framework in Siak, in Riau Province, is being done by a group of companies that includes Cargill, Danone, GAR, Musim Mas, Neste, PepsiCo, Unilever, RAPP, APP, and Chevron, with facilitation by Proforest and Daemeter.
Co-writing a road map to reach the “Green District”
In 2016, Indonesia’s Siak District in Riau Province set out with ambitions to become a “Green District.” A coalition of eight companies (Cargill, Danone, Musim Mas, Nestlé, PepsiCo, Golden Agri-Resources, Unilever, and L’Oréal) convened with facilitation from Daemeter and Proforest to help implement the district’s ambitious sustainability policies. These companies worked closely with the Siak government, the NGO coalition Sedagho Siak, and the community collective Kito Siak to develop a road map that would support the transformation toward sustainable palm oil across the district.
Key points for companies
To shape a L/JI, a government agency or NGO typically convenes a multi-stakeholder group to develop goals, KPIs, and implementation strategies (companies should see Annex 1 in the PDF version of this Guidance for further details of this process). The company’s role is to bring its perspective to discussions and help find solutions that boost productivity while minimizing negative environmental impacts and ensure respect for human rights. As illustrated here, a company’s level of engagement may vary based on its specific goals and level of investment (and/or risks) in each geography.
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Companies should:
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Clarify multi-stakeholder process goals and roles: who will participate, what they will contribute, and how the process it envisions will unfold.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Aerial-footage-of-palm-oil-and-the-forest-in-Sentabai-Village-West-Kalimantan.-2017.-Photo-by-Nanang-Sujana_CIFOR-scaled.jpg)
Carefully consider whether all key stakeholders are represented (both those who can influence and achieve goals, and those most affected by their success or failure). If any appear to be “missing”, figure out how to recruit them, either from the start or at a later date if more appropriate.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Oil-palm-crops-on-the-way-to-the-Nolberth-hamlet.-Photo-by-Marlon-del-Aguila-Guerrero_CIFOR-2-scaled.jpg)
During a multi-stakeholder process, communicate and negotiate in a constructive manner through an approach based on shared interests.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Formation-Recherche-et-Environnement-dans-la-Tshopo-FORETS-Democratic-Republic-of-Congo-Photo-by-Axel-Fassio_CIFOR--scaled.jpg)
Identify information and resources to bring to the table and seek complementary inputs from other participants. For example, companies can help document and visualize data, yet ensure that subsequent planning and decision-making processes (using those data as a guide) are both inclusive and highly participatory.
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Libo-County-Photo-by-Louis-Putzel_CIFOR--scaled.jpg)
Identify information and resources to bring to the table and seek complementary inputs from other participants. For example, companies can help document and visualize data, yet ensure that subsequent planning and decision-making processes (using those data as a guide) are both inclusive and highly participatory.
External conditions that improve likelihood of success
- Stakeholder interests are sufficiently complementary and/or aligned to develop shared goals and plans for the L/JI
- Local government is committed to progress toward sustainable practices
- A multi-stakeholder body represents the key actors in the landscape/jurisdiction
- That multi-stakeholder group has enough upfront funding to convene and start discussions
- There’s an adequate baseline for legal enforcement and relative lack of corruption
- Skilled facilitation (often by a neutral third party) is available to help build trust and find common ground
![](https://jaresourcehub.org/wp-content/uploads/2020/09/A-view-of-the-forest-in-Central-Kalimantan.-Photo-by-Nanang-Sujana_CIFOR-scaled.jpg)
The business case for this intervention
- By aligning jurisdictional goals and KPIs with its own sustainability objectives, a company can leverage multi-stakeholder efforts to deliver outcomes it needs to deliver anyway (e.g. mapping of no-go areas, reduced illegality, verified conversion-free supply).
- Dialogue with relevant public agencies as part of the co-design process presents an opportunity to advocate and/or develop solutions to deforestation that minimize the regulatory burden and associated costs.
- Getting involved in the design process can provide a more transparent, affordable, and secure way for companies to voice opinions and indirectly shape local policy than by more directly advocating with government officials.
- Direct engagement with relevant agencies, CSOs, and communities can build relationships that prove valuable in other ways (e.g. being consulted on relevant decisions, familiarity with suppliers and their challenges/priorities).
![](https://jaresourcehub.org/wp-content/uploads/2020/09/Soil-fertilization-process.-Photo-by-Icaro-Cooke-Vieira_CIFOR-3-scaled.jpg)