Engaging Investors Through Strategic Communication: A Guide for Landscape and Jurisdictional Initiative Practitioners to Win the Partners They Need

This guide provides recommendations to landscape and jurisdictional initiatives seeking investors to help them achieve sustainable, nature-positive, socially-inclusive rural development at scale. The document focuses on how best to communicate with existing and potential investors, be they donors, companies interested in setting up a processing plant, traditional investors, investors who can provide below market (concessionary) finance, carbon credit buyers, or market players interested in buying agricultural or forestry products grown in the landscape or jurisdiction. The guidance is divided into five major parts:

1. Investors as consumers: understanding the decision-making process
2. Jurisdiction and landscape needs
3. Recommendations for building stronger communications
4. Stakeholder ecosystem: Role in communications
5. Existing jurisdictional and landscape communications materials

The document is aimed at the proponents of jurisdictional and landscape initiatives, including government officials, NGOs, governmental and intergovernmental bodies, as well as other stakeholders. It also seeks to benefit policymakers and practitioners at large, including diverse advocates for landscape and jurisdictional approaches.